One of the common phrases you hear in Affiliate Marketing is that this is "a relationship business." That's a broad statement; and at Google Affiliate Network we ask what does that actually mean? We believe it's our job to help both publishers and advertisers create effective relationships through highly productive partnerships. We take our role in facilitating these relationships seriously. As the holiday shopping season approaches, I want to alert our publishers to a tool in the Google Affiliate Network interface that can help you establish more and better relationships with our advertisers.
Earlier this summer we launched the "Opportunity Center." Advertisers use this tool to find new publishers and to identify opportunities for growth.
Google Affiliate Network advertisers have the ability to view a report that highlights two things:
Advertisers are constantly looking for ways to improve the productivity of their affiliate programs, and this feature will help you "get found" by engaged advertisers.
To appear to advertisers looking for new publishers, visit your Communications Preferences in our interface and opt-in to "Non-Joined Advertiser Opportunities." Publishers are identified as opportunities for existing advertiser programs when you opt in to receive promotional communication for specific advertisers.
If you want to "get found" by advertisers who want to add you to their programs or do more business with you, we recommend you update your communication preferences. We wish you a successful holiday shopping season.
On behalf of the Google Affiliate Network Team,
Tony Nelan
Manager, Publisher Services
Earlier this summer we launched the "Opportunity Center." Advertisers use this tool to find new publishers and to identify opportunities for growth.
Google Affiliate Network advertisers have the ability to view a report that highlights two things:
- Publishers who are under-performing in their program but are performing well in the advertiser's category
- High potential publishers who have not joined the advertiser's program.
Advertisers are constantly looking for ways to improve the productivity of their affiliate programs, and this feature will help you "get found" by engaged advertisers.
To appear to advertisers looking for new publishers, visit your Communications Preferences in our interface and opt-in to "Non-Joined Advertiser Opportunities." Publishers are identified as opportunities for existing advertiser programs when you opt in to receive promotional communication for specific advertisers.
If you want to "get found" by advertisers who want to add you to their programs or do more business with you, we recommend you update your communication preferences. We wish you a successful holiday shopping season.
On behalf of the Google Affiliate Network Team,
Tony Nelan
Manager, Publisher Services
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