Holiday optimization tips for publishers

With the holidays quickly approaching, advertisers are trying to reach more customers. Now is the time to make the most of Google Affiliate Network – use the below insights and tips from our recent interface updates and optimization checklist to boost your performance this holiday season.

Update your publisher profile

• Your website description is the first thing advertisers see, so always keep it current.
• Make your profile visible to more advertisers by opting into Recruiting communications.

Discover and apply to more advertiser programs

• Use the Recommended advertisers tab to find new advertiser programs, sorted by category and earnings potential.

Get links and keep them fresh

• Review Recommended links to see Staff picks and Exclusives.
• Use automated services like Link subscriptions, Product subscriptions, and the Links API to easily keep links, special offers, promotions and products updated.
• Get banner and dynamic links. The larger ad sizes for banner and dynamic links are more visual and easier for users to read and interact with.
• If your site has an active user base and you’re driving a lot of conversions for an advertiser, ask them to create a co-branded landing page to help increase conversion.

Optimize your website

• Make sure your website is updated for peak promotional seasons, and set aside inventory for Google Affiliate Network ads.

Track performance and take action on reporting insights

• Use Creative reports to review link performance and find the top-performing creatives and links for your site.
• Review your analytics to determine your most relevant content and top performing links.
• Identify top-selling products through Product-related reports, then optimize for these products.
• Order-level payment reports show you the list of orders that have been paid out in any given month.

Sign in to your publisher account today and take advantage of these optimization features. Cheers to a successful and productive holiday season!

Posted by:
Emily Harris, Product Marketing Manager